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What could be the reason for two conversion values appearing in Tag Assistant for AdWords conversion tracking implemented through GTM?

There could be a few reasons why two conversion values are appearing in Tag Assistant for AdWords conversion tracking implemented through Google Tag Manager (GTM). Here are a few possibilities:

  1. Multiple conversion tracking tags: It’s possible that there are multiple conversion tracking tags set up in GTM, and each tag has a different conversion value. Check the GTM container to see if there are any additional tags set up.
  2. Duplicate tags: There may be duplicate AdWords conversion tracking tags in GTM, with different conversion values assigned to each tag. Check the GTM container to see if there are any duplicate tags set up.
  3. Incorrect tracking code: The tracking code for the AdWords conversion tracking tag may be incorrect, which could result in multiple conversion values being recorded. Check the tracking code to make sure it is set up correctly.
  4. Cross-domain tracking: If cross-domain tracking is set up, it’s possible that the conversion values are being recorded twice. Check the cross-domain tracking settings in GTM to make sure they are set up correctly.
  5. Custom tracking configurations: Custom tracking configurations can be set up in GTM that may impact the conversion values recorded. Check the GTM container to see if any custom tracking configurations are in place.

In any case, it’s important to review the GTM container and the Google Ads conversion tracking settings to identify the cause of the issue and ensure that conversion tracking is set up correctly.

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