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What are conversion values not coming through correctly using the BigCommerce GA4 integration?

If conversion values are not coming through correctly using the BigCommerce GA4 integration, there are a few potential issues to consider:

  1. Data layer issues: The data layer is a set of variables that capture information about user interactions on your website. If there are issues with the data layer, this could cause conversion values to be inaccurate or not come through at all. Make sure that the data layer is properly set up and that all relevant variables are being captured.
  2. Incorrect implementation: If the GA4 tracking code is not implemented correctly on your website, this could cause conversion values to be inaccurate or not come through at all. Make sure that the tracking code is properly installed and that it is firing correctly on all relevant pages.
  3. Delayed reporting: It’s possible that there is a delay in the reporting of conversion values in GA4. Check your GA4 reports to see if there is a lag in data reporting. If the data is delayed, give it some time to catch up.
  4. Discrepancies in data: There could be discrepancies in the data reported by GA4 and BigCommerce. Make sure that your GA4 and BigCommerce data are properly synced and that there are no discrepancies in your sales data.

If you are still experiencing issues with conversion values not coming through correctly, it may be helpful to reach out to BigCommerce or Google Analytics support for further assistance. They may be able to provide additional troubleshooting steps or help you identify the root cause of the issue.