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Product sales have stopped reporting in GA4 on BigCommerce since February 10th, do you know why?

There could be a few reasons why product sales have stopped reporting in GA4 on BigCommerce since February 10th. Here are some possible reasons:

  1. Recent code changes: If you have made any recent changes to your tracking code or store configuration, it’s possible that these changes have caused the issue. Check your tracking code and make sure that it’s still properly implemented on your store.
  2. Tracking code updates: Google Analytics updates its tracking code periodically. It’s possible that a recent update to the GA4 tracking code has caused the issue. Make sure that you’re using the latest version of the tracking code provided by Google.
  3. Changes to the BigCommerce platform: BigCommerce updates its platform frequently. It’s possible that a recent update to the BigCommerce platform has caused the issue. Check the BigCommerce support forums to see if other users are experiencing similar issues.
  4. Data processing delay: Google Analytics data processing can sometimes be delayed. Check your GA4 reports to see if there is a lag in data reporting. If the data is delayed, give it some time to catch up.
  5. Data discrepancies: There could be discrepancies in the data reported by GA4 and BigCommerce. Make sure that your GA4 and BigCommerce data are properly synced and that there are no discrepancies in your sales data.

If none of these suggestions resolve the issue, you may want to reach out to Google Analytics or BigCommerce support for further assistance. They may be able to provide additional troubleshooting steps or help you identify the root cause of the issue.