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Is adding the Measurement ID from GA4 the only necessary step for setting up tracking in BigCommerce?

Adding the Measurement ID for GA4 is an important first step, but it is not the only thing you need to do to properly set up GA4 tracking in BigCommerce. Here are some additional steps you should take to ensure that your GA4 tracking is properly configured:

  1. Enable enhanced measurement: In your GA4 property settings, make sure that enhanced measurement is enabled. This will allow you to automatically track certain user interactions, such as button clicks and form submissions, without having to set up individual events for each one.
  2. Configure your events: While enhanced measurement can track some user interactions automatically, you will still need to configure custom events for other interactions, such as product views, add to cart, and checkout. Make sure that your events are properly configured and that they are firing correctly on your website.
  3. Set up ecommerce tracking: If you are running an ecommerce store, make sure that you have properly set up ecommerce tracking in GA4. This will allow you to track key metrics such as revenue, average order value, and conversion rate.
  4. Test your tracking: Once you have set up your tracking, it’s important to test it to make sure that it’s working correctly. Use Google Tag Assistant or a similar tool to verify that your events are firing correctly and that your data is being properly reported in GA4.

Overall, setting up GA4 tracking in BigCommerce requires more than just adding the Measurement ID. Be sure to take the time to properly configure your tracking to ensure that you are capturing accurate data about user interactions on your website.