Skip to content
Home » Blog » How do I implement server-side tracking with GTM for GA4 & BigCommerce?

How do I implement server-side tracking with GTM for GA4 & BigCommerce?

To implement server-side tracking with GTM for GA4 and BigCommerce, you need to follow these steps:

  1. Set up a server container in Google Tag Manager.
  2. Install the GTM server container on your server.
  3. Add your GA4 measurement ID to the server container.
  4. Configure your server container by creating tags, triggers, and variables that match your tracking requirements.
  5. Add the GTM data layer to your BigCommerce store and configure it to send data to the GTM server container.

Once these steps are completed, you can track user interactions and events on your BigCommerce store server-side, and send the data to GA4 through the GTM server container. This method of tracking provides greater control and security, and can improve data accuracy by reducing the impact of ad blockers and client-side tracking limitations.