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Does GA4 have ecommerce tracking?

Yes, Google Analytics 4 (GA4) has ecommerce tracking capabilities. GA4 provides a new way to track and analyze ecommerce data, using events instead of pageviews and sessions as in the previous version of Google Analytics.

With GA4 ecommerce tracking, you can track transactions, revenue, average order value, product performance, and other ecommerce-related metrics. You can also create custom conversions based on ecommerce events, such as adding a product to the cart or completing a purchase.

To set up ecommerce tracking in GA4, you’ll need to enable enhanced ecommerce and configure your ecommerce-related events using the GA4 event model. You can find more information on setting up GA4 ecommerce tracking in the Google Analytics documentation.