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What could be the reason for two conversion values appearing in Tag Assistant for AdWords conversion tracking implemented through GTM?

There could be a few reasons why two conversion values are appearing in Tag Assistant for AdWords conversion tracking implemented through Google Tag Manager (GTM). Here are a few possibilities: In any case, it’s important… Read More »What could be the reason for two conversion values appearing in Tag Assistant for AdWords conversion tracking implemented through GTM?

Can traffic be directed through custom PHP scripts or an API service to filter out malicious bots and traffic prior to being sent to GA4?

Yes, it is possible to route traffic through custom PHP scripts or an API service to filter out malicious bots and traffic before it is passed to GA4. This can be achieved by implementing server-side… Read More »Can traffic be directed through custom PHP scripts or an API service to filter out malicious bots and traffic prior to being sent to GA4?